So you're a musician stuck at home for a year. What do you do? In the case of Adam Melchor, he committed to keeping up with a hotline that he had set up in February of 2020 that encouraged people to text or email him each Sunday to receive a new song. If they did, they would receive one at 5pm. By the end of the year, Melchor had sent out 44 songs.
Along the way, his lister group grew to ten thousand and he racked up over 40 million streams. This all brought new attention to Melchor including Warner Records who came knocking and signed him to a record contract earlier this year. So why all the fuss over Melchor? Because he is a damn fine songwriter and musician. In fact, I will say that he is one of the more impressive artists that I have heard in quite some time.
Now after a year of recording Sunday songs, Melchor has released a selection of them as a mixed tape. Entitled Melchor Lullaby Hotline, Vol. 1, Mehchor's artistry is on full display, showing a level of craft that is unusually strong...this is especially the case when you understand that some of these songs were literally written and recorded in a few hours...at home.
I suspect that big things are in store for Adam Melchor. We shall see. I will say that I will be rooting for him all the way.
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