Al James and Dolorean are back, after a three year absence, with a wonderful new album, The Unfazed. And once again the band is receiving critical attention for their music. I have been an admirer of James and his song writing for a long time and I was excited to have the opportunity to talk with him about the band and their music.
Fresh off their just completed European tour, I wanted to start our discussion by asking James about their continued success overseas. I had read that they have a strong following in part because the band is seen as being rooted in a strong Americana sound. I wondered why their style of music is received differently overseas than stateside.
“I think that the market is really flooded over here, where it is really not cool to be labeled with the tag of ‘Americana.’ It is still a slippery tag over there, but I also think that there is something about places like Holland or the UK where the authenticity meter is finely tuned.” James went on to say that for what ever it is that they like about the bands music, “They are patient for the next record and the next time that we can get over there…I was very happy with how it went.”
I appreciated James’ concern about having his music be categorized, but I wanted him to talk more about his specific concern with the musical tag of ‘Americana.’ James said that having one’s music be tagged and categorized is going to happen despite one’s best efforts. “As a whole you are stuck with what you have.” But he said that he did not think that people want to be tagged as ‘Americana.’ “Whether it’s American music or American songwriting or something like that, people are not really into that tag over here. I don’t particularly love it either, but it helps for people to have a lens to look through and understand Dolorean over there. And if that is what it takes, it is fine with me.”
James said, “You can try to change peoples perception of you, and with Dolorean, I am constantly trying to undermine what people's expectations are of us.” The important thing, James said, is to constantly surprise his listeners, regardless of how they came to Dolorean's music.
After ten years together as a band, I was curious if the band’s expectations of itself where different from when they were younger. James said that there has been a shifting of priorities. “I have learned to say no to the things that I don’t want to do, and focus on the things that I enjoy about music and the creative process…..and try to say ‘think big’ and dream big and go for it on the things that we really want to do."
"If we get offered a tour that we decide does not make sense, we are not going to do it where four or five years ago we would have flogged through it", James said. "You don’t always get to make those choices, but more and more we have [them] and try to do things in a way in which we own them and create opportunities.” James said about these new opportunities, “When we get them, we do everything in our power to execute them well and hopefully have success.”
"I am not a compulsive musician because frankly, I am really not a good musician. I feel like I am a good songwriter and a decent singer and melody writer. But what I really want to do is create this body of work, that I feel like I am barely getting into, that I hope will be this thing that will last for a while and enters the flow of culture and plays a part in it.”
With the band shifting priorities and looking to the future, I asked James to look to his past. I wondered if when he came to music he did it out of the need to create something for himself or if it stemmed from something more ambitious. “Music has never been a self-therapeutic thing for me and I never ever viewed my music just for myself. I have always known that my music is something that I have wanted to share.”
James said that having watched other performers engage with an audience when he was younger, he knew that this is what he always wanted to do. “I want to be that person who wrote those words and is up there performing them for people, and making them all feel a certain way and hopefully bringing people together….or maybe it is this thing where I am acknowledging what people have always been feeling but maybe have not verbalized to themselves either as a group or as individuals.”
I asked James from a songwriting perspective and his desire to connect with his audience, how much of his own life and story is in what he writes and creates. Does he feel compelled to write about himself in a way that helps draw parallels between himself and his audience so they can relate to the music? He said that he tries to keep it to a minimum.
“The voice is mine. The lyrics are written by me. The worldview and understanding of humans and how they operate all comes from my brain and my experiences. So there is definitely a thread that runs through everything.” He acknowledged that a lot of the characters do see the world the same way because he created them. In spite of that, he said that he works hard to not have the songs be about himself.
“I don’t think that I am particularly interesting. I also think that you can get a little too self-obsessed and self-aware. In general I try to keep the character in the song at an arms length…if I can. Or if it starts out coming from a place that is true about myself, it is important to quickly push and twist it away from me and put it somewhere else and write about it in a way that isn’t so immediately personal. That can get a little bit messy and frankly I don’t think that it makes as good of a song. There needs to be separation.”
As the primary songwriter and creative force behind the band, I asked James if it was hard to turn over these characters and the songs written about them to the rest of the band for further collaboration. “I am pretty comfortable giving it to the guys, especially Ben and Jay Clark, who I have worked with for a long time. These are sensitive musicians and there is an absence of ego within all of us. We do fight and battle about different things, but we always know that it is about making great songs. No one is ever going to remember us. It is about making songs that are going to outlast us. That is kind of a high calling, but that is what we shoot for.”
After a 3 year absence, and with people in the band starting families and living lives outside of the band, I wondered if they had expectations that the music would be able to sustain all of them financially. James said that he did not think about the bands success in those terms. “That is asking a lot of music and the music industry and the Internet and record labels.” He said.
“There is a very, very small, small percentage of bands that pencil out and are in the black year after year. Would we like to get into that position? Maybe, but I know people who are in that position and they are not all having fun. You become stuck in a cycle and to get out of it is a big mess. I am always into more success for the band and more financial gains. We would be crazy not to want that for the project, but I don’t really gauge our success based on who is working a daytime job and who isn’t.”
James said that he had a bigger ego five years ago and cared more about what people thought about him and how they gaged the band's success. “To me, having the ability for people in the band to have kids and still be creative and still tour around the world and have good relationships with their spouses is the coolest success.” James also said that he loves his daytime job. “I work at one of the best ad agencies around. It is insanely creative and it pushes me everyday in a different way than music and yet there is a huge overlap in creativity. I love having both.”
Yet, as we winded down our conversation, James said that he did not want to give the impression that his music or the band was a hobby. “In spite of everything that I just said, I am an insanely driven person and a workaholic, more so now than ever before.“ James said that the record is out now and it is the band's re-entry back into the music world. “My expectations were to make a great record and hone in on what we do well on ten tracks in a row…and when we have doors that open we are going to step through them and take those opportunities.The key for us is being content with the pace that we are working at. Right now I am proud and content with the path that we are on.”
From my perspective, James should be proud. Dolorean is on top of their game creatively and I suspect that the best is yet to come from James and the rest of the band.